I Audited 500 Mobile Homepages

BRANDS

• CDJR

• CHEVROLET

• FORD

• HONDA

• HYUNDAI

• KIA

• MAZDA

• NISSAN

• SUBARU

• TOYOTA

CITIES

• Chicago, IL

• Dallas/Fort Worth, TX

• Los Angeles, CA

• Miami, FL

• New York, NY

To gauge just how closely the industry is keeping an eye on mobile homepage speeds. If your website is a football team, then think of your homepage as the quarterback. The quicker they release the ball off the snap, the more likely they are to avoid being sacked. If your homepage is like the quarterback, then a slow mobile homepage is only costing you lost customers in the form of frustrated shoppers bouncing from your site. The focus is identifying mobile homepages that have a need for speed.

Most of this is publicly accessible data via https://pagespeed.web.dev/, if witnessed here or previously me performing one of these reports, it was likely fetched using a variation of the 'Chrome UX Report API' and/or 'Pagespeed Insights API.' For more info on the testing process, see my previous post "Auto/Mobile Home CrUX Demo" or check out the more recent "What am I using Google APIs for?"