EXPERIENCE

✅ Expanding scope, same edge: 

Promoted from Website Performance Manager to Enterprise Website Performance Manager. Trent continues to provide better website strategies for dealers, while impacting a broader and more strategic book of business within Team Velocity. Continuing to serve as the technical and analytical bridge between dealers and their digital performance data at an enterprise scale.

🥊 My Competitive Edge: 

Speed, Stats and Strats

🏎️💨 Site Speed Scientist

Q: Why does Site Speed matter?

A: For most dealers, the homepage is the #1 destination for Organic/Mobile traffic. If it fails, you lose money. Overfuel data shows 95.5% of dealer sites fail both mobile & desktop Core Web Vitals, yet passing boosts organic traffic by 20%. I bridge the gap between CrUX (Real User Data) and Lighthouse (Lab Diagnostics). I research then resolve specific LCP, INP, and CLS issues to ensure your most valuable onsite real estate is as efficient as possible.

📉🔍 GA4 Exploration Architect

Q: What does a “GA4EA” do?

A: I dig deeper than the default dashboard to investigate data quality. Whether uncovering onsite tools not sending proper ASC Events or building custom explorations to audit vendor performance, I ensure your data tells the truth. I don't just look at numbers. I look for the stories they’re telling.

📈🎙️ Data Narration

Q: Where do you draw insights from?

A: Context is king. I blend Apollo’s native reporting with GA4 data to narrate the full story of performance. I compare last month results with real time trending. This gives us a solid pulse on pacing, allowing us to make data backed decisions on whether to pivot immediately or trust past tactics.

Site Speed Context Key:

Overfuel data = “…failing Google Core Web Vitals (2025)”

LCP = Largest Contentful Paint

INP = Interaction to Next Paint

CLS = Cumulative Layout Shift

Managed a high-volume portfolio of 50–60 accounts, specializing in upgrading dealerships to a modern, fully integrated ecosystem. By deeply understanding in-store operations, he aligned technology solutions with dealer workflows to maximize efficiency and return on investment. His core focus was leveling the playing field: removing operational disadvantages and giving his dealers the exact tools, strategies, and continuous support they needed to dominate their local markets.

🏆 ACHIEVEMENTS 🏆

• WPMs' Swiss Army Knife Award Winner '25

SKILLS: GA4, Salesforce, Slack, Microsoft Outlook, Web Performance, Proprietary Platforms

Oversaw and Advised on a Range of Different Digital Products and Services for Automotive (Dealerships), including but not limited to:

1. Websites

2. SEO

3. SEM

4. Chat

5. Digital Retailing

6. Virtual Reporting

7. Managed Creative Services

8. Cars Marketplace Products

🏆 ACHIEVEMENTS 🏆

• Revenue Awards: PFM (Field) Winner Apr’24

• Director Awards: PFM (East) Winner Feb’24

SKILLS: GA4, Slack, Salesforce, Google Suite, Confluence, WordPress, Google Ads

1. Offered data-driven perception to dealers

2. Built reports to draw apt insights from GA4 

3. Recorded monthly performance review notes

4. Balanced, completed and tracked projects

5. Expedited cases by precisely relaying scope

🏆 ACHIEVEMENTS 🏆

• Director Awards: PFM (East) Nominee Sep’23

• PFM Promo Path: 6-Mo Evaluated & Endorsed

SKILLS: GA4, Slack, Salesforce, Google Suite, Confluence, WordPress, Google Ads

1. Managed cases that met/exceeded Dealer Deadlines and Service-Level Agreements

2. Effectively communicated dealers’ asks and ideas across multiple internal teams

3. Quality-controlled on-site graphics to ensure successful implementation and appearance

4. Tested, trained and answered questions regarding the role or day-to-day processes

5. Created a notifications-based process to keep personal checks and balances in the available software

🏆 ACHIEVEMENTS 🏆

• 2023 MS Performance Accolades (KPI-based):

  • 🥇 Apr’23

  • 🥈 Mar’23

  • 🥉 Feb’23, Jan’23

SKILLS: Slack, Salesforce, HTML, Google Suite, Confluence, WordPress, Compliance

1. Prospected and networked in the NWI region

2. Introduced and educated importance of IT

3. Arranged initial meetings for the sales team

4. Pipelined lead gen in available databases

1. Managed the NWI territory during the pandemic

2. Resolved service issues, and prospected new clients

3. Advised small business owners on ADP HR solutions

4. Understood and upsold payroll and HR packaging

1. Called more than 50 alumni during each shift 

2. Raised a total of $5,500 in gifts for the University

3. 1 of top 3 for total gifts raised among new hires

1. Investigated Enterprise-level business contacts using LinkedIn Navigator

2. Created B2B organizational charts in Quip / SF CRM and Strategic Roadmaps for each

3. Increased understanding of Salesforce Achieving “Adventurer” in Trailhead

1. Handled inbound event space inquiries

2. Facilitated customer/vendor relations

3. Created & sent proposals, quotes and BEOs